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NIKE'S SCHOOL DAZE: WHAT IS COMPANY'S AIM WITH SUMMER CAMPS?

          Nike doesn't "allow" WNBA scouts at its basketball camp
     for high school athletes at the National Institute for
     Fitness & Sport, but there were NBA scouts "aplenty,"
     according to Dawn Reiss of the INDIANAPOLIS STAR-NEWS.  Nike
     said that it "wants to keep girls' minds on academics and
     not give them unattainable hopes."  Dir of the Nike Girls
     Camp Felicia Hall: "I don't want to put any misconceptions
     or false pretenses into these girls' heads.  In my opinion,
     their next level is college.  To bring in a WNBA scout says
     to them that it might be different."  WNBA Dir of Player
     Personnel Renee Brown: "There is no reason for WNBA scouts
     to be there since we do not recruit high school players.  I
     can evaluate them .... [in] college" (STAR-NEWS, 7/23).
          FOR THE BOYS: The ten Nike Football Training Camps
     throughout the U.S. are "a way for Nike to accomplish dual
     missions: getting involved with entry-level football, and  
     -- oh, yes -- planting seeds in young minds about Nike,"
     according to Bud Withers of the SEATTLE TIMES.  Andy Bark,
     Publisher of Student Sports, which coordinates the Seattle
     camp, "shouted" at event participants recently, "The No. 1
     sport-performance company in the country made this possible. 
     They care about you!" (SEATTLE TIMES, 7/22).

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