Sponsorships Advertising Marketing

HASBRO INTERACTIVE JOINS GRAVITY GAMES SPONSORSHIP ROSTER

7.21.1999

          MA-based entertainment software publisher Hasbro
     Interactive has committed to a multi-year deal as the
     exclusive toy and games industry sponsor of NBC Sports' and
     EMap Petersen's Gravity Games.  The company will use the
     sponsorship to promote its Atari and Hasbro Sports brands. 
     Hasbro joins Mountain Dew, Toyota, UnionBay and the U.S.
     Marine Corps as Gravity Games sponsors (Gravity Games).

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