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TED'S EXCELLENT ADVENTURE: LEONSIS USES EMAIL WITH CAPS FANS

          Capitals co-Owner Ted Leonsis "has made himself fully
     accessible via e-mail" and "has actively solicited ideas for
     the management of the franchise from the public,
     particularly among Caps fans," according to Eric Fisher of
     the WASHINGTON TIMES, who reports that Leonsis has
     "personally responded to more than" 700 e-mails since his
     purchase of the team in May.  Leonsis is also a "regular
     participant" on an Internet mailing list, capitals@his.com,
     "often posting requests for comment on various ideas he is
     considering for the team."  Leonsis' "queries" have included
     subjects such as marketing, team finances and player
     personnel.  He also conducted a contest earlier this summer
     offering a Caps jersey to the person who could "most closely
     guess" the team's total ticket revenues last season.  The
     answer was $15.4M and the winner "was only $100,000 off." 
     Leonsis: "It is ironic that with all the media outlets
     available -- TV, cable, radio, on line -- that fans feel
     more and more disconnected from the players and management. 
     There is a barrier that has been built between these
     constituencies, and I intend to break it down."  Leonsis can
     be reached at WashingtonCaps@aol.com (WASH. TIMES, 7/21).  

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