PACERS' WNBA PROMO HAS TAG: "BUY THE TICKETS, KEEP THE TEAM"

          The Pacers "will unleash" their first ad campaign
     around their new WNBA team this week, according to Sean
     Horgan of the INDIANAPOLIS STAR-NEWS.  The campaign was
     created by IN-based Young & Laramore and "will be the
     centerpiece" of the Pacers' efforts to secure the required
     5,500 season ticket commitments by October 15.  The campaign
     uses the tag, "Buy the tickets.  Keep the team," and will
     consist of four TV spots, radio ads, print ads and bus-panel
     advertising.  Young & Laramore's Tom Dinare: "Since we don't
     have a coach, a name or players, essentially what we're
     doing is making sure people know we have to sell 5,500
     season tickets to keep the team."  Though neither the team
     nor Young & Laramore would put a price on the campaign,
     local ad execs estimated it at $300,000 (STAR-NEWS, 7/17).