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IS WMLS NEXT ON AGENDA? LOGAN SAYS LEAGUE COULD PLAY ROLE

          While MLS Commissioner Doug Logan "wants to continue
     cooperation" with the U.S. women's soccer team, "such as
     playing doubleheaders and promoting ticket sales, he's leery
     of getting too close" to a women's start-up league,
     according to Jody Meacham of the SAN JOSE MERCURY NEWS. 
     Logan said that people have been calling "all week asking
     whether the women's game will take over.  We are absolutely
     not competitive (with the women). ... People have got to be
     very, very careful insofar as letting their thing be their
     thing."  But MLS Founder Alan Rothenberg said that "some
     kind of relationship" between MLS and a women's league "is
     something that is being looked at carefully." 
     Clash/Revolution investor-operator Jonathan Kraft said that
     an MLS committee already "has been formed" to study the
     issue.  Kraft, on a women's pro league: "It's something
     (Kraft Sports Groups) would be in favor of" (SAN JOSE
     MERCURY NEWS, 7/18).  Logan told the SPORTSBUSINESS
     JOURNAL's Liz Mullen: "There is a genuine enthusiasm on the
     part of our owners to see whether a viable commercial
     enterprise can be created out of women's soccer."  Mullen
     writes that Galaxy/Rapids/Fire investor-operator Philip
     Anschutz "is particularly interested in women's soccer" and
     has expressed his "enthusiasm" for the women's game to Logan
     (SPORTSBUSINESS JOURNAL, 7/19 issue).   In Chicago, Bob
     Foltman wrote that a women's pro league "could have a
     fighting chance ... if some creative and bold people within
     MLS formed women's teams along with the current men's
     teams."  He suggested men and women travel together and play
     double-headers.  Foltman: "Trying to sell the women's game
     in major markets without joining forces with MLS would be
     suicidal" (CHICAGO TRIBUNE, 7/18).
          THEY WANT TO TAKE A LEAD: Cincinnati City Council
     member Todd Portune said that a group of local leaders wants
     "to secure a charter" women's pro soccer franchise for
     Cincinnati and "compete for the location of the league
     headquarters" (CINCINNATI ENQUIRER, 7/17).
          FROM THE SUGGESTION BOX: In his weekly column in the
     ROCKY MOUNTAIN NEWS, The Bonham Group President Dean Bonham
     wrote that a women's pro soccer league "is inevitable," but
     it will take "a little bit of luck, lots of money, plenty of
     hard work and a well-orchestrated plan."  Bonham suggested
     that league organizers "should begin structuring the league
     immediately" and noted that WWC President & CEO Marla
     Messing "would be a first-rate commissioner."  Bonham added
     that MLS should act "as a 'big brother' to the newcomer,
     sharing facilities, marketing and operational expertise,"
     while ABC/ESPN would be "a natural" as a broadcast partner 
     (ROCKY MOUNTAIN NEWS, 7/18).  CNNSI.com's Frank Deford wrote
     that "if women's soccer is to cram into a permanent spot"
     among the current pro sports leagues, "it better move fast
     and it better be rude and pushy."  Deford, comparing a
     women's soccer league with the proposed Turner Sports/NBC
     football league: "For goodness sake, wouldn't a first-rate,
     one-and-only women's soccer league be a more valuable
     investment for serious networks than would be a football
     league for NFL rejects?" (CNNSI.com, 7/16).  

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