FL-based Entry Media has signed with the Browns to add
its Turnstile AdSleeve Armcovers to Cleveland Browns
Stadium. The four sponsors will be Cleveland Clinic,
National City, STERIS and CoreComm. Entry's Turnstile Ads
have also been added at Busch Stadium for Cardinals games,
with the St. Louis Post-Dispatch the sponsor (Entry Media).
LEAGUE (HAND) TIES: In Chicago, Steve Rosenbloom writes
that the "next embarrassment for baseball" is that "most of
the players" who will be on the MLB All-Century Team will
"refuse to sign the contract naming them to the team because
baseball is demanding exclusive, non-revocable rights for
two years while paying ... a mere $2,000" (CHICAGO TRIBUNE,
7/16)....Advertisers "wishing to secure spots during the
coveted" European Champion's League soccer matches "will be
allowed to do so only if they also place ads during other
programming" on Rupert Murdoch and Herbert Kloiber's
"minichannel" tm3. The "good news" for advertisers is that
"prices will be down compared" with the rates of previous
broadcaster RTL. Ad costs for German matches will be down
17% and 29% for other matches (DAILY VARIETY, 7/16).
MARKETING NOTES: In N.Y., Edwin McDowell examines
corporate sponsorship of events and festivals and writes,
"Often, these days, you can barely find the event for the
sponsors." IEG President Lesa Ukman: "Fifteen years ago,
fewer than 25 percent of festivals and events had some form
of corporate involvement; today it's up to 85 percent" (N.Y.
TIMES, 7/16)....Sears, Roebuck and Co. "will begin selling
Nike shoes" (CHICAGO SUN-TIMES, 7/16).
