AD AGE presents its Top 100 "megabrand media
spender[s]" in '98. The Top Three: 1) Chevrolet, 2) MCI and
3) Ford. Craig Endicott writes that MCI's "megabrand
spending outburst" was "paced by" a $100M marketing program
to tout the company's services with "presenters" such as
Michael Jordan. Nike is listed No. 41, with total ad
spending of $196.4M, down 5.5% from '97 (AD AGE, 7/12
issue)....In Pittsburgh, David Brown reported that Roberto
Clemente is featured on the third "Slugger Cereal" produced
by MN-based Int'l Home Foods and distributed by Cleveland-
based Global Sports & Promotions. A portion of the proceeds
will go to the Pittsburgh-based Roberto Clemente Foundation,
which "helps inner city youths" (TRIBUNE-REVIEW, 7/13).
NMG SECURES NEW BIZ: NY-based NMG will manage Jump
Magazine's "Jump on Campus," an interactive festival on high
school campuses set for May 2000. This summer, NMG will
also present the '99 U.X. Open, the inaugural Alternative
Golf Championship. Meanwhile, NMG PR will handle domestic
and int'l PR for Lucent Technologies' ATP Tour partnership
and LucentVision (NMG).
