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FULL FANFEST = MEGA-BUCKS FOR BOSTON DURING ALL-STAR GAME
Published July 15, 1999
Greater Boston tourism officials "sharply increased their estimate of the impact of the [MLB] All-Star Game on the local economy," citing the "unanticipated" success of the John Hancock FanFest and evidence of "higher-than- expected retail sales in and near Fenway Park on Tuesday," according to Gregg Krupa of the BOSTON GLOBE. MLB had estimated that the game and ancillary events from Friday through Tuesday would result in $62M in local spending, while local execs had put the financial impact at about $50- 54M. But "much of the reason for the strong performance in Boston is the increasing popularity" of FanFest, as about 110,000 attended the event, about 38% more than "anticipated." The event also set records for sales of licensed goods -- more than $500,000 -- and concessions -- more than $450,000. Stephen Burgay, VP/Advertising & Public Affairs at event sponsor John Hancock Mutual Life Insurance, said, "I honestly thought we'd never get more than 80,000 to 85,000 at FanFest." Greater Boston Convention & Visitors Bureau President & CEO Patrick Moscaritolo: "We're hearing that $700,000 was spent on souvenirs inside the park itself" (BOSTON GLOBE, 7/15). Moscaritolo: "FanFest was huge, more successful than anyone anticipated" (BOSTON HERALD, 7/15).