A NEW ATTITUDE: TURNER CREATES NEW UNIT FOR SPORTS PROMOS

          Turner Broadcasting System's sports ad sales unit has
     partnered with the NBA to create a new promotional campaign
     touting the '99-2000 season, according to Jim Cooper of
     MEDIAWEEK, who writes that the effort stems from Turner's
     new sponsorship sales, marketing and promotions team.  "NBA
     Tip Off 1999" will create ad sales and promo opportunities
     tied to the start of the season, with incremental ad revenue
     from national advertisers such as AT&T, AmEx, FedEx, Nestle,
     Sprite, IBM and McDonald's.  The "budding unit" is part of
     the Turner Sports Sales division, led by Turner Exec VP Mark
     Lazarus.  Cooper notes that the unit "is unusual in that it
     is part of Turner Sports Sales rather than a division that
     reports to TNT or TBS," the two nets that carry the NBA. 
     Lazarus estimates that previous efforts from the new unit
     accounted for 5-10% of Turner Sports' ad revenue and the
     group will contribute another 10% in 2000 (MEDIAWEEK, 7/12).