One of the biggest challenges facing pro sports, next
to winning and filling seats, is trying to satisfy the needs
and demands of the season-ticket holder and luxury suite
owner. Marketing Database Systems, based in suburban
Chicago (Wood Dale), has introduced a software product named
UsherPro to address that issue. Delivered as a customized CD
to the end user, UsherPro allows instant management of
ticket disbursement (including customized VIP invitations),
catering, and transportation. The built-in component of
UsherPro Concierge provides e-commerce access to merchandise
purchases and special requests, with a link to the host
team's site. UsherPro Target Technology tracks critical data
allowing teams to market products and services on a one-to-
one basis to their customers. Sports/entertainment marketing
firm The Venture Group Partnership Marketing and MDS
President & CEO Robert McAuliff: "The application potential
of UsherPro is virtually limitless. Sports organizations
with true vision better take a look at this." Contact
Marketing Database Systems at 630-787-9935 or usherpro.com.
