Sponsorships Advertising Marketing

WWC MARKETING NOTES: SPONSORS QUICK TO PIGGYBACK ON TEAM

7.12.1999

          The U.S. women's team spent Sunday at Disney World, and
     ads featuring team members proclaiming, "We're going to
     Disney World" ran last night and during this morning's news
     shoes.  Nike ran a "Thank You" spot which broke yesterday
     and featured the text: "From the U.S. Women's Soccer Team. 
     To the little girl in Section T, Row 17, Seat 9: Thank You." 
     FIFA/WWC sponsor Bud Light and U.S. team sponsors Nike and
     Chevrolet each run full-page ads in USA TODAY congratulating
     the U.S. team.  HarperCollins, publisher of Mia Hamm's book
     "Go for the Goal: A Champions Guide to Winning in Soccer and
     Life," runs a quarter-page ad in USA TODAY (THE DAILY).  For
     more on the WWC, see (#8), (#9), (#13) and (#22).

PREVIOUS THAT'LL DO, BABES! HOW MUCH DID SEX SELL U.S. WOMEN'S TEAM? NEXT EXECUTIVE TRANSACTIONS

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