K-SWISS' CAMPAIGN CONTINUES W/ATHLETES WORKING FOR A LIVING

          K-Swiss features WR Darnell McDonald, the Bucs seventh-
     round draft choice, and OL Kris Farris, the Steelers' third-
     round pick, in its "second wave of commercials featuring
     young" pro athletes "working hard to reach the highest level
     of their respective sports," according to Carter Gaddis of
     the TAMPA TRIBUNE.  The spots began airing nationally last
     week on MTV, BET and ESPN, among other networks.  Brian
     Edmonds of Advantage Int'l said, "Darnell really kind of fit
     the mold of what they were looking for.  He was a guy who
     worked hard, but wasn't necessarily the best receiver coming
     out.  And they knew that" (TAMPA TRIBUNE, 7/12).