Revenue earned during the NBA Playoffs this past season
"didn't bring big money" to the Spurs' "bottom line" because
they didn't play very many home games, according to Travis
Poling of the SAN ANTONIO EXPRESS-NEWS. The Spurs, who
generate most of their money during the playoffs from ticket
sales and concessions at home games, only played at the
Alamodome eight of their 17 games. Also, the team only had
three pay-per-view games on Paragon Cable and one locally
broadcast game to earn additional money. Last season the
Spurs generated $61.38M in revenue during the regular season
and $4.49M during the playoffs for an overall profit of
$2.12M. Financial figures for this past season won't be
available until the fall, but industry insiders say that the
team isn't "likely to see much more" than it did in the '94-
'95 season when it had a profit of $4.91M because of the
limited number of home games and higher expenses resulting
from being in the NBA Finals. But the Spurs "could see
long-term gains" from their title, as The Bonham Group's
Dean Bonham notes that the value of their sponsorships and
advertising "could increase by as much as" 25% next season.
In addition, Spurs Dir of Ticket Sales Joe Clark said that
the team has been selling season tickets at a rate of 50-100
per day since mid-April, and it is hoping to sell about
15,000 season ticket plans (SAN ANTONIO EXPRESS-NEWS, 7/11).
