SRI SURVEY: MALES 18-34 ARE TOP VISITORS TO SPORTS WEB SITES

          CT-based Sponsorship Research Int'l (SRi) asked 6,000     U.S. respondents age 18+ in '98 if they regularly visit     sports Web sites and if so, which sports they follow.  The     following are the percentage of respondents who use the     Internet to follow sports and their age/gender breakdown.    
  
     
       
PERCENTAGE         WHO VISIT A SPORTS WEB SITE
        AT LEAST ONCE PER WEEK
          
    
  
  
     
       
TOTAL
    
    
       
MALE
    
    
       
FEMALE
    
    
       
MALE         18-34
    
    
       
MALE         35+
    
  
  
     
       
11.8%
    
    
       
16.7%
    
    
       
7.1%
    
    
       
25.2%
    
    
       
11.8%
    
  

  
     
SPORT
    
TOTAL
    
MALE
    
FEMALE
    
MALE       18-34
    
MALE       35+
  
  
     
NFL
    
       
23.2%
    
    
       
24.2%
    
    
       
21.1%
    
    
       
27.3%
    
    
       
21.6%
    
  
  
     
NBA
    
       
19.6%
    
    
       
18.9%
    
    
       
21.2%
    
    
       
24.2%
    
    
       
12.3%
    
  
  
     
MLB
    
       
15.1%
    
    
       
13.7%
    
    
       
18.1%
    
    
       
10.8%
    
    
       
17.4%
    
  
  
     
NASCAR
    
       
7.3%
    
    
       
7.3%
    
    
       
7.4%
    
    
       
2.9%
    
    
       
13.0%
    
  
  
     
NHL
    
       
6.2%
    
    
       
7.6%
    
    
       
3.2%
    
    
       
9.6%
    
    
       
5.3%
    
  
  
     
GOLF
    
       
3.6%
    
    
       
4.7%
    
    
       
0.9%
    
    
       
1.9%
    
    
       
6.7%