Menu
Sponsorships Advertising Marketing

GOLF COMPANIES HAMMERIN' HANK WITH OFFERS; IS NIKE A GO?

          PGA Tour rookie Hank Kuehne has signed "a unique
     management contract" with Cornerstone Sports that will
     "guarantee him more than" $2M over five years, a large deal
     "considering the golf industry is in a down cycle,"
     according to Jeff Rude of GOLFWEEK.  Cornerstone's parent
     company, Gaylord Entertainment, is "in effect advancing
     Kuehne more than $400,000 a year against future endorsement
     deals."   Kuehne chose Cornerstone over IMG, which
     represents his sister, Kelli Kuehne (GOLFWEEK, 6/26).
          WHEN YOU SWOOSH UPON A STAR: Rude reports that Hank
     Kuehne is "soon expected" to sign ball, shoe and apparel
     deals.  Bridgestone, Nike, Dunlop and Titleist are "leading
     ball candidates," with the shoe deal "contingent on the ball
     contract."  Hugo Boss and Nike "will likely be his clothier
     of choice" (GOLFWEEK, 6/26 issue).  GOLF WORLD's Tim
     Rosaforte reports that Nike is "making a strong push" to
     sign Kuehne, but only if it is a full head-to-toe
     arrangement (GOLF WORLD, 6/25 issue).
          NIKE TELLS TIGER WHAT STRIPES TO WEAR: Tiger Woods wore
     a black-and-red shirt during the final round of the U.S.
     Open instead "of his trademark solid red ... at the urging
     of Nike, which said red shirts aren't big sellers" (GOLF
     WORLD, 6/25 issue)....Sources of GOLF WORLD's Geoff Russell
     said that should Nike end its title sponsorship of the Nike
     Tour, PGA Tour officials "might have located a replacement:
     Gateway Computers" (GOLF WORLD, 6/25 issue).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/06/29/Sponsorships-Advertising-Marketing/GOLF-COMPANIES-HAMMERIN-HANK-WITH-OFFERS-IS-NIKE-A-GO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/06/29/Sponsorships-Advertising-Marketing/GOLF-COMPANIES-HAMMERIN-HANK-WITH-OFFERS-IS-NIKE-A-GO.aspx

CLOSE