FRANCE LIFTS BAN ON COCA-COLA PRODUCTS; IVESTER APOLOGIZES

          France "lifted the damaging nine-day ban" on Coca-Cola
     products last Thursday and gave the products a "clean bill
     of health," according to Robert Graham of the FINANCIAL
     TIMES.  Public health officials "found no contaminants" in
     the Coke products and the cause of the "mild poisoning ...
     remained a mystery" (FINANCIAL TIMES, 6/25).  Coca-Cola
     Chair DOUG IVESTER "was to make a personal apology on
     Belgian TV" last Friday in a commercial created in-house,
     which was to run on "all four national channels" (AD AGE,
     6/27).  In N.Y., Constance Hays wrote Ivester's apology in
     Belgian newspaper ads "stopped short of admitting
     liability."  Coca-Cola "also released a toxicology report
     that suggested something else might have caused the
     symptoms" (N.Y. TIMES, 6/27).