Vikings WR Randy Moss was a "no-show" at a Saturday
autograph session at an Albertsons supermarket, which co-
sponsored the event with Coca-Cola, leaving more than 500
people "with only Coke cans and unsigned memorabilia."
Coca-Cola spokesperson Polly Howes: "I can certainly
understand and appreciate that the people were disappointed.
... We are looking into the situation" (Ft. Lauderdale SUN-
SENTINEL, 6/27)....LPGA golfer Kelli Kuehne, on the reaction
of other players regarding her deals with Nike and Top-
Flite: "In a way they resented me, but in a way they knew
that if they were given the same situation that they would
have done the same thing that I did" ("Pro Golf Weekly,"
CNN, 6/26)....Greyhound Lines has signed a three-year deal
with the Southeastern Conference (SEC) as an official
corporate partner. The SEC Corporate Partnership program is
sold and administered by Universal Sports America's USA
Collegiate Group (SEC)....The Big South Conference has named
Amtrak as a corporate partner for the '99-2000 basketball
season. The deal includes courtside signage, a consumer
promotion element and a monthly ticket sweepstakes at Big
South schools (Big South)....Roush Racing issued a memo to
vendors which stated that any Ford marks "must be removed
from all Roush Racing products" they sell due in part to a
"royalties-licensing action taken by Ford in recent weeks."
Roush said that it is "no indication they plan to leave" the
auto maker (CHARLOTTE OBSERVER, 6/28)....The Knicks took out
a full-page ad in today's N.Y. Times thanking fans with the
tag, "I Still Believe" (THE DAILY).
