SPONSORS BEGIN TO WONDER IF THERE'S A DOKIC IN THE HOUSE

          WTA Tour player Jelena Dokic, who upset No. 1 ranked
     Martina Hingis in the first round of Wimbledon, has "gained
     the maximum possible exposure for her extraordinary
     triumph," according to Richard Hinds of the SYDNEY MORNING
     HERALD.  But Dokic's agent, Ivan Brixi of Advantage Int'l,
     said that the 16-year-old Australian and her family "will be
     cautious about which of the many opportunities now certain
     to come their way will be taken."  Brixi: "With somebody
     like her ... you have to look at the image, you have to look
     at the fit, most of the sponsorship offers might not have
     been the appropriate thing if you look for the long term." 
     Dokic has deals with Fila and racquet manufacturer Head
     (SYDNEY MORNING HERALD, 6/24).  FSN's Keith Olbermann noted
     that Dokic has "already received endorsement proposals from
     hotels, restaurants, soft drinks and a loan institution." 
     Olbermann wondered, "A 16-year-old girl tennis player
     endorsing a finance company?" ("FSN Primetime," 6/23).