NIKE STREAMLINES WEB SITE WITH EXPANDED E-COMMERCE

          Nike relaunched nike.com yesterday with a redesigned
     look and an e-commerce section which allows users to
     purchase Nike products from 14 sports categories, including
     the Jordan Brand and Nike Golf lines.  Among the new
     features is the "Product Finder," which allows users to
     locate apparel and equipment within a price range of their
     choice.  A store locator also lists Nike retailers across
     the country.  Creative and technical consultants for the
     site include Red Sky Interactive, Vicinity Corporation,
     CyberSource and Inter World (Nike).  Nike Dir of Global
     Issues Management Vada Manager said that Nike "expected the
     expanded online sales effort to increase excitement about
     the products and funnel more business to retailers." 
     Manager: "Studies have shown that at this stage people still
     do prefer to buy products of this nature in a store."  Nike
     "charges the full retail price" for items sold online, but
     "shipping fees are being waived for now" (REUTERS, 6/22).