MLB: MasterCard formally announced its promotion with
MLB which will allow fans to vote for the Top 25 players of
the century (See THE DAILY, 4/28). NY-based McCann-Erickson
Worldwide will handle the TV and print campaign, CT-based
Ryan Partnership will handle promotion and TX-based GSD&M
will handle the interactive advertising. The campaign will
also include in-store promos at Kmart (AD AGE, 6/23). MLB
Historian Jerome Holtzman, the commissioner's office and a
select panel will choose the players for the ballot. Fans
will vote from July 13-September 10 and the team will be
announced before Game One of the World Series (AP, 6/23).
NOTES: Flutie Flakes will be available in Canada within
the next few weeks, with promos already underway supporting
the effort. The Canadian version will be in a limited
edition collector's box (TORONTO SUN, 6/23)....Golfer John
Daly "hinted" that Callaway, his club sponsor, was "not
happy with his comments" regarding the USGA at last
weekend's U.S. Open. Daly: "I got scolded pretty good this
morning" (SOUTH BEND TRIBUNE, 6/22)....Former Stanford Univ.
golfer Joel Kribel has signed with Integrated Sports Int'l
(BLOOMBERG, 6/21)....Fox Sports Net Northwest has become a
presenting sponsor of the Seattle Marathon (Seattle
Marathon)....Heineken is again partnering with John McEnroe
to promote its sponsorship of the U.S. Open Tennis
Championships. McEnroe will unveil a painting around the
effort, which features his own rendition of the NYC skyline,
on CBS's "Late, Late Show with Craig Kilborn" (Heineken).
