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MEDIA NOTES

          TV MONITOR: The 11:00pm edition of "Fox Sports News"
     (Fox Sports South) led with Payne Stewart's victory at the
     U.S. Open, followed by Ramon Martinez's progress in joining
     the Red Sox next month that was the lead to the Rangers-Red
     Sox.  CNN/SI's "Sports Tonight" led with the U.S Open,
     followed by a Braves-D'Backs update.  ESPN's "SportsCenter,"
     which aired at 12:00am due to the Mariners-Indians game, led
     with the U.S. Open, followed by Rangers-Red Sox (THE DAILY).
          OPEN BOOK AT PINEHURST: NBC's coverage of the final
     round of the U.S. Open yesterday earned a 7.9/20 overnight
     Nielsen rating, up 18% from last year's 6.7/17.  Saturday's
     coverage earned a 5.3/15.  For more ratings, see (#26). In
     Charlotte, Langston Wertz writes that NBC "didn't get in the
     way of the drama" yesterday, as it "did nearly everything
     right" in presenting Payne Stewart's thrilling win
     (CHARLOTTE OBSERVER, 6/21).  In Atlanta, Prentis Rogers
     writes that NBC analyst Johnny Miller "was again a masterful
     mixture of the technician," while Dan Hicks and Gary Koch
     "were snappy and insightful."  Course reporters Roger
     Maltbie, Mark Rolfing and John Schroeder "were generally
     dead-on in their assessments of upcoming shots" (ATLANTA
     CONSTITUTION, 6/21).  But in Toronto, Rob Longley writes
     that NBC was "solid through most of the weekend," but
     "unnecessarily laid it on thick down the stretch when the
     action was conveying the emotion just fine" (TORONTO SUN,
     6/21).  USA TODAY's Rudy Martzke notes that NBC went 33
     minutes "without a commercial break Saturday and another
     half-hour Sunday to give un-interrupted closing hole
     coverage" (USA TODAY, 6/21).
          A SLAP TO THE FACE OF OLBERMANN: TBS commentator Skip
     Caray, following Astros CF Carl Everett hitting a double off
     the left field wall at the Astrodome and the Fox Sports News
     ad featuring Keith Olbermann: "Carl Everett just did
     something a lot of people in sports have wanted to do for a
     long time.  He hit Keith Olbermann in the face with a line
     drive" (Mult., 6/20).  Olbermann noted the hit last night:
     "Carl wins a free suit" ("FSN Primetime," FSN, 6/20).
          NAMES & FACES: Bills QB Doug Flutie has signed a one-
     year deal with WGRF-FM in Buffalo to appear twice a week on
     a call-in show during the '99 NFL season.  The deal is
     "supposedly worth as much as $60,000" and includes options
     if the Bills appear in the playoffs (BOSTON GLOBE,
     6/20)....In Boston, Howard Manly reviewed ESPN's upcoming
     "Outside the Lines" special, which airs tonight and includes
     a piece which examines the "tension between athletes and
     non-athletes" in high school and wrote that it is "a good
     program" (BOSTON GLOBE, 6/20)...In Charlotte, David Poole
     wrote that the "courtship between NASCAR and potential
     television partners has begun," as NBC execs "spent three
     hours taking laps in some driving school cars" at Lowe's
     Motor Speedway last Monday, before dining at the Speedway
     Club (CHARLOTTE OBSERVER, 6/19). 

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