THE LORD STANLEY GIVETH CREATIVES, AND THE NHL TAKETH AWAY

          The NHL and Sabres spent much of the Stanley Cup Finals
     trying to "crack down on unauthorized use of hockey's most
     revered icon," according to Sharon Linstedt of the BUFFALO
     NEWS.  In the NHL's effort to "monitor unsanctioned cup and
     team references," a regional Pizza Hut campaign, featuring a
     character named, "Stanley Kupp," was "yanked from Buffalo
     airwaves" because the league concluded "that Stanley Kupp,
     no matter how you spell it, still evoked images" of the
     Stanley Cup.  NHL VP/Legal Affairs Mary Sotis: "Ads like
     these are cute and funny, but the bottom line is that
     ultimately, the consumer would make the connection to the
     Cup without our authorization."  The NHL also "ordered
     Fowler's Chocolates to halt production of milk-chocolate
     Stanley Cup-shaped candy."  Sotis: "In general, these
     companies don't have bad intentions and ... are very
     cooperative when we contact them" (BUFFALO NEWS, 6/18).