AD AGE lists the Top 300 magazines by '98 gross revenue and today, THE DAILY lists select general sports-interest titles. Ad revenue was obtained from monitoring services that include Publishers Information Bureau, CBR, Perq Research, Space Analysis Systems. Circulation revenue is the sum of subscription and newsstand sales. Gross revenue totals took into account paid subscribers, sub cost, single- copy sales and newsstand price and frequency. Revenue figures are in thousands and are estimates (AD AGE, 6/14).
'98
RK | '97
RK | MAGAZINE | TOTAL
REVENUE | AD
REVENUE | NEWSSTAND
REVENUE | SUBSCRIBER
REVENUE |
| 3 | 3 | SI | $850,057 | $554,928 | $36,325 | $258,804 |
| 37 | 35 | Golf Digest | $175,568 | $129,259 | $7,031 | $39,278 |
| 51 | 56 | Golf Magazine | $126,761 | $90,335 | $5,726 | $30,700 |
| 64 | 71 | Men's Health | $105,831 | $64,581 | $15,044 | $26,206 |
| 89 | 91 | Field & Stream | $81,580 | $52,708 | $1,364 | $27,508 |
| 106 | 116 | Outside | $67,398 | $56,092 | $2,851 | $8,455 |
| 113 | 121 | Sporting News | $65,868 | $20,836 | $5,839 | $39,193 |
| 126 | 115 | Tennis | $56,138 | $37,159 | $935 | $18,044 |
| 137 | NR | ESPN Magazine | $50,476 | $30,936 | $8,504 | $11,037 |
| 139 | 130 | Outdoor Life | $49,572 | $26,685 | $2,097 | $20,790 |
| 172 | 154 | SI For Kids | $37,156 | $16,071 | $1,165 | $19,920 |
| 201 | 185 | Runner's World | $31,202 | $17,890 | $2,739 | $10,573 |
| 210 | 190 | Ski | $30,149 | $23,889 | $1,000 | $5,260 |
| 214 | 204 | Sport | $29,470 | $12,291 | $2,027 | $15,152 |
| 216 | 192 | Golf World | $29,402 | $21,073 | $88 | $8,241 |
| 227 | 203 | Sports Afield | $27,312 | $20,175 | $1,134 | $6,004 |
| 247 | 224 | Skiing | $25,417 | $19,365 | $861 | $5,191 |
| 262 | NR | CN Women's S&F | $22,781 | $15,653 | $2,406 | $4,722 |
| 287 | 316 | Golf For Women | $19,933 | $13,961 | $616 | $5,355 |
| 300 | 284 | Bicycling | $19,207 | $12,988 | $1,643 | $4,576 |
