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A ROCKEY ROAD FOR JUST FOR FEET: INVENTORY PROBLEMS REPORTED

          AL-based athletic shoe and apparel retailer Just for
     Feet (JFF) is "suffering through a financial pinch brought
     on by the discovery of a glut of excess inventory,"
     according to Jeff Manning of the Portland OREGONIAN.  JFF
     President Helen Rockey "confirmed" that the company has
     "approached each of its top five vendors," including Nike
     and adidas, its two largest, "asking that they accept order
     cancellations, take products back or allow delayed
     payments."  Rockey: "We are definitely in an over-
     inventoried position, and it's put pressure on our cash
     flow."  Nike "reportedly has agreed" to take back between
     100,000-200,000 pairs of shoes it has sold to JFF, but
     neither Rockey nor Nike execs "would elaborate."  Rockey
     added that the "bulk" of the company's inventory problems
     are "one-time in nature, stemming from" its acquisition of
     Athletic Attic and Imperial Sports in '97 (OREGONIAN, 6/16).
     Suzanne Kapner of THESTREET.com writes that JFF's "delicate
     situation raises a host of questions.  If [JFF] sells
     sneakers at fire-sale prices to clear inventory, how will
     that affect other major retailers and manufacturers?  Will
     Nike, which helped Venator through a rough period, be as
     gracious with [JFF]?  And finally, is [JFF] wrestling with a
     temporary inventory bulge, not unlike problems faced by
     other athletic retailers recently, or is the company's
     business model flawed?" (THESTREET.com, 6/17).

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