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CLUBCORP HITS GREEN, TURNS PINEHURST RESORT INTO MONEYMAKER

          The DALLAS MORNING NEWS' Richard Alm profiles TX-based
     ClubCorp., which owns Pinehurst Resort & Country Club, site
     of this year's U.S. Open, and writes that the company has
     "restored" the club to its "former glory" since purchasing
     the resort for $15M in '84.  ClubCorp has assets of $1.4B
     and had revenue of $851M last year, and it is currently the
     world's largest operator of golf courses, resorts and city
     clubs.  ClubCorp CEO Robert Dedman, on the exposure of
     having the U.S. Open at Pinehurst: "We'll make some money
     off the tournament for the week.  [But] down the line, it
     will help grow the company."  Pinehurst Championship
     Management President Jon Wagner, whose company is a
     subsidiary of ClubCorp., said that staging the tournament
     will require an investment of $10-12M, which will come
     mostly from ticket sales and corporate sponsorships.  This
     year's tournament is expected to set a revenue record, with
     52 corporate hospitality tents being rented by companies
     such as Bank of America, Sprint, Toro and PepsiCo for
     between $150,000-$500,000 each.  More than 150 other firms
     paid $10,000 each for tables in large hospitality tents. 
     Wagner noted that the $15M in corporate sales "nearly
     doubles" the previous U.S. Open record set last year at the
     Olympic Club in S.F.  The tournament is a sellout, with
     40,000 people per day expected (DALLAS MORNING NEWS, 6/17). 
     In Raleigh, Mary Miller puts the corporate sponsor tally at
     48, and reports that around 300 companies bought tables for
     $10,000 apiece (Raleigh NEWS & OBSERVER, 6/17).
          SHAKE YOUR MONEYMAKER: The SPORTSBUSINESS JOURNAL's
     John Rofe puts the total revenue generated from tent sales
     in the corporate village at $7.2M, which goes toward the
     event's $22M operating budget.  The major sponsors include
     MasterCard, Tommy Hilfiger and Titleist.  In addition to the
     corporate village will be 260,000 square feet of retail
     space at the event (SPORTSBUSINESS JOURNAL, 6/14 issue).

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