Sponsorships Advertising Marketing

MLB, JIF GOIN' MOBILE: TRAVELING PLAYGROUND TO LAUNCH IN NY

6.15.1999

          MLB and Jif will debut the "Club MLB Road Show
     Presented by Jif Smooth Sensations," an interactive mobile
     marketing tour, in N.Y. July 7.  The multi-media exhibit,
     which features two semi-tractor tailer vehicles that convert
     into a baseball-themed playground, will tour events, fairs,
     festivals and MLB parks in over 20 U.S. markets through
     October and will resume in 2000 (MLB).  MLB VP/Marketing
     Kathy Francis: "We're giving fans a way of celebrating the
     game at and away from our stadiums, and we're giving clubs
     more MLB inventory" (Terry Lefton, BRANDWEEK, 6/14 issue).

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