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FOX'S TWO GAME CUP AVERAGE A 3.4/7; WILL AUDIENCE GROW?

          Fox Sports' coverage of Thursday's Game Two of the
     Sabres-Stars Stanley Cup Final earned a 3.3/6 national
     Nielsen rating, giving the net a cumulative two-game average
     of a 3.4/7 (THE DAILY).  In Dallas, Barry Horn wrote that
     after its first two telecasts of the Stanley Cup Finals,
     "Fox can exit with its head held high."  Horn called the
     camera work during the series "superb," adding that "you can
     actually follow the puck without that silly blue tail"
     (DALLAS MORNING NEWS, 6/12).  In Albany, Pete Dougherty also
     gave Fox kudos and wrote that in terms of "strategy, insight
     and story-telling," analyst John Davidson "probably is the
     best in the business" (Albany TIMES UNION, 6/13).  In
     Dallas, Tim Cowlishaw wondered why the hockey numbers
     weren't better, as the NBA is generally regarded as more
     popular than the NHL, "but not by the 5-1 or 6-1 margin that
     recent NBA Finals have hammered out over the Stanley Cup
     Finals" in TV ratings (DALLAS MORNING NEWS, 6/12).  In N.Y.,
     Sherry Ross wrote that the Stars and Sabres "have played
     emotional, intense hockey and nobody outside of these two
     cities seems to care much" (N.Y. DAILY NEWS, 6/13).  
          HE'S HAD ENOUGH ALREADY: In Toronto, Damien Cox writes
     that the length of the season detracts from the Stanley Cup,
     as "the drama has been sucked out of the final playoff
     matchup."  Cox: "We just want it to be over, but the NHL and
     its television partners have insisted on an extra day
     between Games 3 and 4" (TORONTO STAR, 6/14).  

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