THE MIGHTY OAKLEY? OPENS RETAIL STORE, CONTINUES SHOE PUSH

          As "part of a broad push" under new CEO William Schmidt
     to increase its "visibility and expand its product line,"
     CA-based Oakley will open its first store July 2 at Irvine
     Spectrum Center in CA, according to Leslie Earnest of the
     L.A. TIMES.  At the company's annual shareholder meeting on
     Friday, Schmidt said that Oakley will hire an outside ad
     agency for the first time.  Oakley is also "not backing down
     from its earlier decision to tackle new markets" by selling
     athletic shoes and watches and will launch its third shoe
     line by the end of '99, which includes an "urban assault
     combat boot" called "Das Boot" (L.A. TIMES, 6/12).