Sponsorships Advertising Marketing

SPONS-O-METER: NBA CORPORATE ROSTER HAS THIRTEEN PARTNERS

6.11.1999

THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate marketing partners of various leagues and governing bodies. Today: The NBA (THE DAILY).

COMPANY	CATEGORY	PARTNER SINCE
Schick	Razors, Blades	1983
Coca-Cola Co.	Soft Drink	1986
Gatorade	Sports Drink	1989
McDonald's	Quick Service Restaurant	1990
AT&T	Telecommunications	1992
IBM Corp.	Computer Products/Services	1992
Nestle USA	Chocolate and Candy	1992
Nike	Basketball Footwear	1992
Castrol, Inc.	Motor Oil	1993
Fannie Mae Foundation	Mortgage Finance Info	1993
American Express	Charge and Credit Card	1995
Sony Corp.	Consumer Electronics	1997
Anheuser-Busch	Malt Beverage	1999

PREVIOUS RJR WINSTON CUP TEAM DEAL SUS-SPENCER-ED; IS DRIVER OUT? NEXT TALES FROM BOTH ENDS OF THE SPORTS MARKETING SPECTRUM

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