DEALS & DOLLARS: NY-based intimate apparel company
Maidenform has signed a sponsorship deal with the WNBA
Liberty for the '99 season. Maidenform receives signage at
Liberty games in MSG and at the WNBA All-Star Game July 14
(AD AGE, 6/9)....MoneyGram has signed a deal making it the
official sponsor of Fox Sports World's (FSW) coverage of the
'99 Cricket World Cup. The net will continue to air a two-
hour highlight program of the tournament through June 20
(FSW). More than 500,000 color TV sets were sold in India
-- the site of the Cricket World Cup -- in May, up 40% from
the previous month (FINANCIAL TIMES, 6/9).
ON THE FEET: adidas America COO Jim Stutts began his
new post as adidas-Solomon Golf Group CEO on Tuesday and
will now oversee both Taylor Made and adidas Golf USA.
Stutts: "We see a lot of opportunity on the Adidas side in
footwear and apparel. At the same time, we believe there is
much more opportunity for Taylor Made in European and Asian
markets. Adidas is a great European brand, and we think
that Taylor Made can leverage off that" (SAN DIEGO UNION-
TRIBUNE, 6/9)....Jami Goldman, the amputee featured in
adidas' new "Long Live Sport" campaign, was interviewed
today by Jane Robelot on "CBS This Morning." Goldman wore
adidas apparel during her interview (CBS, 6/10)....CBS
MARKETWATCH's Darren Chervitz wrote that "few [IPO's] have
experienced as poor a debut as" Skechers USA had on Tuesday.
The company "had to slash the terms of their offerings and
still had trouble staying above their offering prices in
early trading." Sketchers sold 7.5 million shares at $11
each yesterday, while the original plan was for 10.7 million
shares to be sold at $13-15 (CBS MARKETWATCH, 6/9)....Home
Depot signed Edelman PR Worldwide's Atlanta office to
promote its Olympic sponsorship (BRANDWEEK, 6/8).
