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MEDIA ANALYSTS WANT ESPN AND MLB TO JUST KISS AND MAKE UP

          If a court judge wanted to do the right thing, he would
     "put an end to the dueling lawsuits that threaten to rip
     apart the relationship" between ESPN and MLB, according to
     Ed Sherman of the CHICAGO TRIBUNE.  ESPN MLB analyst Joe
     Morgan: "I'm disappointed that it has gotten to this point. 
     I think ESPN has been very, very good for baseball.  And
     baseball has provided ESPN with some great programming." 
     ESPN "acknowledges" that it could have handled moving MLB
     Sunday broadcasts from ESPN to ESPN2 better.  ESPN Exec
     VP/Programming Dick Glover: "Do we wish we would have called
     them quicker?  Yes.  Have we apologized to them?  Yes.  In
     any way that they feel insulted, we apologize.  But at the
     same time, we've gone out of our way to do favors for them
     through the years."  Sherman: "Baseball should put its ego
     aside and allow those Sunday September games to be moved to
     ESPN2, where the potential audience is virtually the same.
     ... ESPN should do whatever it can to make baseball happy
     and patch up the relationship.  Obviously, it hasn't gone
     far enough" (CHICAGO TRIBUNE, 5/28).  In Houston, David
     Barron reports that part of MLB's countersuit against ESPN
     claims that the network "regularly exceeds the amount of
     game highlight footage its is allowed to show on its nightly
     news shows."  ESPN spokesperson Chris LaPlaca: "We were
     surprised [by that allegation] to some degree.  At the same
     time, we have on occasion exceeded [the limit on highlights
     use], but the end result is to give more coverage to
     baseball" (HOUSTON CHRONICLE, 5/28).

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