THE DAILY continues "Spons-o-Meter," a comprehensive list of the official corporate marketing partners of various leagues and governing bodies. Today: the NHL (THE DAILY):
COMPANY | CATEGORY | PARTNER SINCE |
Kraft General Foods | Coffee, Various Foods (Canada) | 10+ years |
McDonald's | QSR (Canada) | September '93 |
CNS/Breathe Right | Nasal Strips and Sprays | July '95 |
DaimlerChrysler | Automotive | July '95 |
Nike | Athletic Footwear, Apparel | July '95 |
MasterCard Int'l | Credit Cards, Bank Cards | October '95 |
MBNA America Bank | Credit Card Issuer | January '96 |
Anheuser-Busch | Malt Beverages | July '96 |
Colgate-Palmolive | Men's Deodorant (Canada) | July '96 |
Pennzoil-Quaker State | Motor Oil, Auto Fluids | July '96 |
IBM Corporation | Computer Hardware, Software | September '96 |
Norelco Consumer Prods. | Men/Women Shaving Systems | January '97 |
Air Canada | Airline | July '97 |
Coca-Cola Company | NA Beverages, Soft Drinks | July '97 |
Wendy's Int'l | QSR | July '97 |
Labatt Breweries | Malt Beverages (Canada) | July '98 |
Nortel Systems | Telecom Equipment Provider | July '98 |
Yahoo! | Internet Navigation Guide | October '98 |
FedEx | Package Delivery | July '99 |