Sponsorships Advertising Marketing

DIRECTV TO LAUNCH NEW CAMPAIGN FOR NFL SUNDAY TICKET

5.28.1999

          DirecTV's NFL Sunday Ticket "again will use top NFL
     athletes, as well as a couple of high-profile rookies," in
     its marketing campaign for the upcoming season, according to
     Greg Johnson of the L.A. TIMES.  Last year's ads, which
     showed players "being pushed around in shopping carts," will
     be replaced by :30-second spots from Campbell-Ewald in which
     players "try to pump up their images in a 'Dating Game'-like
     setting."  One spot features Brett Favre, Terrell Davis and
     Dan Marino, while another features Steve Young, Peyton
     Manning and Jake Plummer (L.A. TIMES, 5/27).

PREVIOUS 'ZO YOU THINK YOU CAN TELL THE DIFFERENCE IN THIS CEREAL? NEXT HAPPY HANAKA? CEO OF THE SPORTS AUTHORITY REVAMPS STORES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/28/Sponsorships-Advertising-Marketing/DIRECTV-TO-LAUNCH-NEW-CAMPAIGN-FOR-NFL-SUNDAY-TICKET.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/28/Sponsorships-Advertising-Marketing/DIRECTV-TO-LAUNCH-NEW-CAMPAIGN-FOR-NFL-SUNDAY-TICKET.aspx