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THAT'S THE TICKET: WWC SAYS IT'S GAINING MO AS EVENT NEARS
Published May 28, 1999
Women's World Cup President & CEO Marla Messing said yesterday that the event has "now crossed the 400,000 mark" in terms of total ticket sales. Messing: "We are over 62,000 for the opening game in New York. And we [are] approaching 15,000 for the opening game in San Jose. Average per event is 23,000, and our average for first round, non-USA matches is over 16,000." Messing said the event is "definitely on a pace to sell a half a million tickets." Messing was asked by one reporter why the WWC did not advertise around ESPN2's coverage of the European Cup Final on Wednesday. Messing: "It wasn't in our media plans. ... We have a finite media budget" (THE DAILY). Messing, on ticket buyer demos: "Our gut tells us that 95 percent [of ticket sales] are from the U.S." (AP, 5/28).