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MEDIA NOTES

          TV MONITOR: Last night, the 11:00pm edition of "Fox
     Sports News Primetime" (NESN) led with the Marlins-Cubs,
     followed by the Giants-Cardinals.  ESPN's "SportsCenter"
     (ESPN2) led its 11:00pm ET edition with the Stars-Avalanche,
     followed by the Red Sox-Yankees.  CNN/SI's "Sports Tonight"
     led with the Rangers-Devil Rays, followed by Mariners-Twins
     highlights (THE DAILY).
          AROUND THE RINK: CBC's "Hockey Night In Canada" Exec
     Producer John Shannon says that the Maple Leafs' performance
     in the NHL playoffs "has created a ratings bonanza" for the
     network.  Around 2.5 million viewers are tuning in for every
     game, an increase of "nearly" 50% over '98.  Shannon: "When
     the Leafs are playing, we outdraw Fox.  Now that's for a
     country of 28 million.  We're getting more viewers than Fox
     does in a country of 275 million" (DETROIT NEWS, 5/27).  
     ...Through May 24, ESPN's NHL Stanley Cup playoff ratings
     are up 15% over last year, from a .81 to a .93 (ESPN).
          NO HINT-ON OF TROUBLE IN INDY: In Baltimore, Milton
     Kent writes that ABC has said the IRL "hasn't implicitly or
     otherwise imposed its will upon what [they've] tried to do
     during the 35 years they've shown the race."  ABC Sports
     Producer Bob Goodrich: "The directive I've been given is to
     go realistically cover what needs to be covered and do it in
     good taste.  That's really the only guideline I have, and
     that hasn't changed with Howard Katz" (Baltimore SUN, 5/27).
          MORE NOTES: In DC, Leonard Shapiro profiles the PGA
     Tour Radio Network and writes that the network is owned by
     Santa Rosa Radio, which pays the Tour "about" $1M in rights
     fees to broadcast events on the PGA and Senior PGA Tours. 
     There are 16 minutes of ads in each hour of tournament
     coverage, with Santa Rosa selling half of the spots and the
     local stations selling the rest.  PGA Tour Radio VP/Affil
     Relations David Wynn said that the latest Arbitron numbers
     indicate the broadcasts are reaching "just over" one million
     listeners "in the all-important adult 18-54 range"
     (WASHINGTON POST, 5/27)....The summer issue of SI For Women
     features Julie Foudy and the U.S. Women's World Cup team. 
     In certain WNBA markets, including Houston, Detroit and
     Charlotte, Comets G Cynthia Cooper is on the cover (SI).
     ...SI writer Sonja Steptoe testified yesterday in Tex Cobb's
     libel suit against SI.  Steptoe said that she had "little
     hard evidence" that Cobb "knowingly participated" in a fixed
     fight with Sonny Barch, as her information "came primarily
     from lengthy interviews with" Barch, who "cannot be found to
     testify" in Cobb's case.  Barch was paid $15,000 by SI for a
     first-person account of the fight that was part of Steptoe's
     article in '94 (Nashville TENNESSEAN, 5/27).
          

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