A WELL DUNN DEAL: BURGER CHAIN SIGNS ON AS BUCS SPONSOR

          The Bucs have inked Tampa-based Checkers to a multi-
     year sponsorship agreement giving the company QSR category
     exclusivity, as well as stadium signage and the use of team
     marks in ads and promos.  Checkers, which becomes a Bucs
     "Pewter Partner" under the deal, will directly involve its
     Tampa franchise partners in the sponsorship.  Checkers will
     execute annual restaurant promos during the season,
     including a sweeps offering tickets to Bucs games. 
     Restaurant-level marketing will include cups, bags and
     flags, as well as new combo meals featuring "Checkers' Champ
     Burgers."  Checkers will participate a giveaway at Raymond
     James Stadium once a year.  Additionally, the QSR will
     receive exposure via BucVision -- the team's high-resolution
     stadium board -- during one home game per year (Checkers).