MAVS TRY TO EASE TICKET INCREASE BY LOWERING SOME SEATS

          The Mavericks will raise ticket prices next season for
     the first time in three years, but they are also lowering
     some as well, according to Marc Stein of the DALLAS MORNING
     NEWS.  Mavs President Terdema Ussery blamed the increases on
     "inflationary pressures," and said that the average season-
     ticket price will rise from $34 to $36.  In an attempt to
     "cushion the impact" of the 8% jump, the team will keep the
     cost of tickets $27 or less unchanged, and $9 seats will be
     reduced to $8.  Ussery: "Anytime you have a price
     adjustment, you always worry about how the market is going
     to respond.  I think in this case, we tried to be very
     sensitive to families" (DALLAS MORNING NEWS, 5/27).