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ALIVE AND KICKING? LOGAN'S RUN ON SEASON-TICKET SALES A PLUS

          Though MLS' season-ticket sales are up 12%, the future
     of the league "depends on whom you talk to, what questions
     you ask and which statistics you study," according to Bob
     Luder of the K.C. STAR.  Season ticket sales increased from
     38,860 to 43,423 for the '99 season, and Luder writes that
     "while some markets have shown strong vital signs, others
     are showing need of life support," as both L.A. and New
     England, two key markets, have "suffered an attendance
     drop."  But Commissioner Doug Logan remains cautiously
     optimistic: "I don't deny the fact I have concerns over some
     attendance figures in Los Angeles, some in Kansas City and
     some in Miami.  We're still in the mode of, we'll do
     anything we can to get fans in our stadiums.  Once they get
     in, it's up to the hard work of marketing people, staff and
     players and coaches to keep them there" (K.C. STAR, 5/26). 
     Logan said that 70% of last year's season-ticket holders
     renewed this season (AP, 5/26).  Logan: "Even though last
     week was the final week of the 1999 season ticket drive, as
     far as I am concerned the season ticket drive for 2000 began
     this week" (Newark STAR-LEDGER, 5/26).

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