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IN A SURPRISE, MIKE VEECK RESIGNS FROM DEVIL RAYS

          Devil Rays Senior VP/Sales & Marketing Mike Veeck
     resigned yesterday to be with his family, according to John
     Millea of the Minneapolis STAR TRIBUNE.  Veeck "abruptly
     left his job" to be with his seven-year-old daughter, who
     has been diagnosed with retinitis pigmentosa, an incurable
     deteriorating eye disease.  Veeck will remain with the Devil
     Rays as a consultant.  Devil Rays Managing General Partner
     Vince Naimoli "convinced" Veeck to become a team consultant,
     working out of his home, and the two "agreed to discuss
     Veeck's future later this year."  Veeck will proceed with
     plans to purchase a "small" share of the Devil Rays and to
     sell his one-fourth interest in the St. Paul Saints.  He
     will retain his ownership of the Sioux Falls Northern League
     franchise (STAR TRIBUNE, 5/26).  In St. Petersburg, Marc
     Topkin writes that Veeck "insists" that the drop in the
     Devil Rays' attendance had "nothing to do with his
     departure."  Veeck: "According to public reports I have
     failed on attendance.  I seem to be the only one who is not
     at all discouraged.  Do I want more?  You always want more. 
     I said I'm very realistic in what I was hired for."  Jim
     Browne, the team's Dir of Corporate Sales, has been promoted
     to VP/Sales & Marketing (ST. PETERSBURG TIMES, 5/26).  In
     Tampa, Joe Henderson writes that there were "widespread
     rumors of a strained relationship between Veeck and
     Naimoli," but Veeck said that the two "generally worked well
     together."  Veeck: "Despite whatever people want to think,
     except for a couple of disagreements -- which are related
     directly to my inability to work within the system -- we got
     along pretty darned good."  Henderson adds that Veeck "also
     blamed himself" for a 34% drop in this season's ticket
     sales.  Veeck: "We didn't address the senior citizen market
     well.  We didn't sell enough tickets, and that's my fault. 
     But nobody can fault my heart" (TAMPA TRIBUNE, 5/26).   
          SEND IN THE FANS: USA TODAY's Rod Beaton examines the
     gate struggles of the Marlins and Devil Rays in today's
     Sports Cover Story, and writes that FL is "taking its time
     warming to baseball," as the game "isn't faring very well in
     the nation's fourth-most populated state" (USA TODAY, 5/26).

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