Menu
Sponsorships Advertising Marketing

DO LOOKS MATTER WHEN LOOKING FOR THE NEXT NASCAR DRIVER?

          Felix Sabates "will run" driver Jeff Green in the No. 1
     Chevrolet sponsored by cellular phone company TracFone in
     seven Winston Cup races this year, becoming the third Sabco
     Winston team, according to David Poole of the CHARLOTTE
     OBSERVER.  Sabates, on Green: "Driving ability is only part
     of it.  You've got to look for somebody who has nice looks.
     ... Today, this is marketing" (CHARLOTTE OBSERVER, 5/23).
          NASCAR NOTES: The USPS unveiled a "commemorative stamp
     honoring stock car racing" before The Winston at Lowe's
     Motor Speedway in Charlotte Saturday.  The stamp is one of
     15 honoring the 50s as part of the Postal Service's
     "Celebrate the Century" program (CHARLOTTE OBSERVER, 5/22).
     ...All profits "from the sale of merchandise associated
     with" the special car driven by Dale Jarrett in The Winston
     "will be donated" to the Susan G. Komen Breast Cancer
     Foundation (Greensboro NEWS & RECORD, 5/22)....The IRL's
     Galles Racing team promises that 50% of the "money raised
     for racing sponsorships will go to medical research" to
     benefit people with spinal cord injuries, and that 90% of
     money raised by the Spinal Conquest Foundation "will go to
     research" (INDIANAPOLIS STAR-NEWS, 5/24).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/24/Sponsorships-Advertising-Marketing/DO-LOOKS-MATTER-WHEN-LOOKING-FOR-THE-NEXT-NASCAR-DRIVER.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/05/24/Sponsorships-Advertising-Marketing/DO-LOOKS-MATTER-WHEN-LOOKING-FOR-THE-NEXT-NASCAR-DRIVER.aspx

CLOSE