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BLUE MOON? JAYS TOUTING SEX IN ATTEMPT TO LURE FEMALE FANS
Published May 24, 1999
The Blue Jays are "attempting to woo fans with their fannies" in a 30-second radio spot in which a female fan "delivers the punchline: 'Mmm, check out the buns on [RF Shawn] Green,'" according to Dave Feschuk of the NATIONAL POST. The ad tells of a "heinie scout ... just one of the die-hard fans at a Blue Jays game." Graham Farrell, a spokesperson for the Jays' ad agency: "It was just a fun way of saying there's more to do at the SkyDome than just watching the baseball game itself. It's just a fun spot that speaks to women." Feschuk: "Funny thing, it seems, for a baseball team to attempt to sell itself with a touch of sex. There are, after all, plenty of sports with more obvious oomph" (NATIONAL POST, 5/22). The NATIONAL POST's Chris Jones wrote that the "signs of decline" in Blue Jays attendance "are more evident this year -- thousands of upper deck seats have been covered in tarps -- but the Jays' attendance woes are not new" (NATIONAL POST, 5/22). FAMILY AFFAIR: In Detroit, Maureen McDonald profiles DeAnn Forbes, VP and Partner of Day-Forbes LLC, the ad agency hired by the Lions "to reach females, families and children." The agency will launch a series of player profiles next month via local TV and regional publications, and Forbes "hopes" the effort will "help sell season tickets" to more women and families. Forbes: "Women want to know more about what motivates the players, how they feel, what they do with their families" (DETROIT NEWS, 5/24).