Blue Jays Struggle To Fill Rogers Centre Rogers Centre Without Craft Beer Vendor Martha Ford Takes Over Lions Ownership Lions Owner William Clay Ford Dies At 88 Lions Ownership Staying In Ford Family Blue Jays See Surge In Knockoff Merchandise Lions Introduce Variable Ticket Pricing Blue Jays Sign Three-Year Deal With Pizza Nova Ford Addresses Reactions To Caldwell Hire Lions' Hiring Of Caldwell Met With Skepticism
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
BLUE MOON? JAYS TOUTING SEX IN ATTEMPT TO LURE FEMALE FANS
Published May 24, 1999
The Blue Jays are "attempting to woo fans with their fannies" in a 30-second radio spot in which a female fan "delivers the punchline: 'Mmm, check out the buns on [RF Shawn] Green,'" according to Dave Feschuk of the NATIONAL POST. The ad tells of a "heinie scout ... just one of the die-hard fans at a Blue Jays game." Graham Farrell, a spokesperson for the Jays' ad agency: "It was just a fun way of saying there's more to do at the SkyDome than just watching the baseball game itself. It's just a fun spot that speaks to women." Feschuk: "Funny thing, it seems, for a baseball team to attempt to sell itself with a touch of sex. There are, after all, plenty of sports with more obvious oomph" (NATIONAL POST, 5/22). The NATIONAL POST's Chris Jones wrote that the "signs of decline" in Blue Jays attendance "are more evident this year -- thousands of upper deck seats have been covered in tarps -- but the Jays' attendance woes are not new" (NATIONAL POST, 5/22). FAMILY AFFAIR: In Detroit, Maureen McDonald profiles DeAnn Forbes, VP and Partner of Day-Forbes LLC, the ad agency hired by the Lions "to reach females, families and children." The agency will launch a series of player profiles next month via local TV and regional publications, and Forbes "hopes" the effort will "help sell season tickets" to more women and families. Forbes: "Women want to know more about what motivates the players, how they feel, what they do with their families" (DETROIT NEWS, 5/24).