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NEW LEASE ON LIFE: REDS EXCITED ABOUT NEW BALLPARK

          The Reds can expect to "double their current revenue
     level" when their new ballpark opens in 2003, according to
     John Byczkowski, who quoted Reds Managing Exec John Allen as
     saying the team could see $90-$100M in revenue from the park
     in the future.  The team signed a formal lease with Hamilton
     County on Friday for the ballpark which will have 45,000
     seats, 3,000 club seats and 51 luxury boxes (CINCINNATI
     ENQUIRER, 5/22).  Reds co-Owner Carl Lindner, on a new
     ballpark: "The way I look at it, it's an entertainment
     center, not just a ballpark.  And we will promote it that
     way."  Lindner, who "declined to discuss details of the new
     ownership structure," said he will not be directly involved
     in "decisions that affect the price of tickets or hot dogs." 
     Lindner: "I wouldn't get into operations a lot.  We've got a
     bunch of management people to take care of that" (CINCINNATI
     ENQUIRER, 5/22).  In Dayton, Chick Ludwig wrote that
     outgoing CEO Marge Schott signed the lease in "her last
     official duty as controlling partner of the franchise."
     Schott: "You've got to do things that baseball wants you to
     do.  It's a boys club" (DAYTON DAILY NEWS, 5/22). In
     Cincinnati, Howard Wilkinson: "You would never have imagined
     that this was how she would make her exit.  Quietly. 
     Blending into the background.  Looking small, frail and sad"
     (CINCINNATI ENQUIRER, 5/22).  Lindner, on Schott: "I cannot
     think of anything except the kind things and the nice things
     that she has done for this city" (CINCY ENQUIRER, 5/22).

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