THE DAILY continues "Spons-o-Meter," a comprehensive list of the official corporate marketing partners of various leagues and governing bodies. Today: the ECHL (THE DAILY):
| SPONSOR | CATEGORY/DESIGNATION | PARTNER
SINCE |
| Sher-Wood | Player of the Month | '94 |
| AON Risk | Insurance Sponsor | '95 |
| Bauer Nike Hockey | Sportsmanship Award, Licensee | '96 |
| CCM – The Hockey Co. | Rookie of the Month and Year | '96 |
| Rawlings/VIC Hockey | +/- Award Sponsor | '96 |
| #1 Apparel | Champ. Locker Room Licensee | '97 |
| C&T Hockey Products | Official Puck/Player of Week | '97 |
| ESIS | Insurance Sponsor | '97 |
| First USA | Promotional Partner | '97 |
| Gear for Sports | Champ. Locker Room Licensee | '97 |
| Jersey Express | Jersey Program Licensee | '97 |
| MasterCard | Official Credit Card | '97 |
| Mission Hockey | Media Partner | '97 |
| OT Sports | Jersey Program Licensee | '97 |
| Pro Team Sports | Official Pager | '97 |
| Qwest Communications | Official Communications Co. | '97 |
| Athletic Knit | Jersey Program Licensee | '98 |
| Chris Rice & Assoc. | Insurance Sponsor | '98 |
| Coca-Cola/Wendy's | Promotional Partner | '98 |
| HOK Sports | Media Partner | '98 |
| OpSec | Licensing Hologram Partner | '98 |
| Red Roof Inns | Official Hotel | '98 |
| The Hockey News | League Literacy Partner | '98 |
| Vortex | Goalie of Week, Month & Year | '98 |
| Continental Airlines | Official All-Star Airlines | '99 |
| NAS-Swiss Re | Insurance Sponsor | '99 |
