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DO YOU (LOCK)LEAR WHAT I HEAR? PRAISE CONTINUES FOR NIKE ADS

          The Wieden & Kennedy-produced Nike ads for the Air 120
     that feature pitchers practicing to become better hitters 
     "come on the heels of the roundly criticized" $30M campaign
     touting Nike's Alpha line, according to Gina Binole of the
     BUSINESS JOURNAL OF PORTLAND.  The new spots, which are the
     "first ... to carry the fingerprints" of new Nike Ad Dir Rob
     DeFlorio, are "being commended for their creativity."   The
     spot featuring Dodgers P Chan Ho Park "has been so popular"
     that it is being recorded in Korean, with "plans" to launch
     it in Korea.  Nike Manager of Corporate Communications Scott
     Reames: "I think reports of our lackluster advertising were
     greatly exaggerated" (BUSINESS JOURNAL OF PORTLAND, 5/17).
          ARE THEY THAT GOOD? On "Market Wrap," Maria Bartiromo
     reported that Nike was "a big highlight, running more than
     six percent on positive comments by Goldman Sachs" (CNBC,
     5/20).  Nike closed at 64, up 3 13/16 (THE DAILY).

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