Franchises

THE LEAFS ARE TURNING GREEN AS PROFITS RISE DURING PLAYOFFS

5.21.1999

          The money has been "rolling in" for Maple Leaf Sports &
     Entertainment (MLSE) during the Maple Leafs' playoff run, as
     MLSE has been earning around C$2M per game in gross ticket
     sales during the first two rounds, according to Gayle
     MacDonald of the Toronto GLOBE & MAIL.  MLSE CEO Richard
     Peddie: "We're in the third round and life is good. ...
     Going forward, it does set us up very well.  Most of our
     corporate sponsors are five years, but when you're dealing
     with them, they're happier.  Rink boards are getting
     exposure they never imagined" (GLOBE & MAIL, 5/21).
          IN-THE-RED WINGS: SportsCorp Ltd. President Marc Ganis
     said that the Red Wings' failure to advance to the Western
     Conference Finals will cost them "in the range of" $14M.
     Others "predict" losses of $15M (DETROIT NEWS, 5/20).

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