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DEEP IMPACT: THREE PREMIER EVENTS DRAW BIG BUCKS TO CITIES
Published May 21, 1999
The NCAA Women's Final Four at San Jose Arena generated an estimated $20.8M for the city, including $11M in direct expenditures by 17,000 visitors to the city; $1.9M in direct expenditures by the NCAA, Women's Basketball Coaches Association, tournament sponsors and the local organizing committee; and $7.9M in indirect expenditures to the local economy (San Jose Sports Authority). MIAMI PRICE: The SPORTSBUSINESS JOURNAL's Marcy Lamm writes that the economic impact of Super Bowl XXXIII to the Miami area was $396M, according to an NFL study conducted by FL-based Sports Management Research Institute. The 110,700 visitors to the city spent an average of $400.03 per day (SPORTSBUSINESS JOURNAL, 5/17 issue). FIESTA DOUGH: In Phoenix, Kent Somers wrote that an AZ St. Univ.'s Center for Business Research study revealed that the Fiesta Bowl generated an overall economic impact of $133M to the state. The study found that 69,000 visitors spent $58M for lodging, food, entertainment and other goods and services. The number surpasses the previous high impact of $96.8M, set in '96 (ARIZONA REPUBLIC, 5/14).