Ten Cities Bidding To Host Future Army-Navy Games NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Kentucky Snaps Up TaxSlayer Bowl Tickets Jets Critics Turn To Woody Johnson Bonney Field In Sacramento To Host '17 MLL ASG Minn. Gov. Weighs In On U.S. Bank Stadium Dispute Emmert Headlines Opening Day Of IAF Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator
DEEP IMPACT: THREE PREMIER EVENTS DRAW BIG BUCKS TO CITIES
Published May 21, 1999
The NCAA Women's Final Four at San Jose Arena generated an estimated $20.8M for the city, including $11M in direct expenditures by 17,000 visitors to the city; $1.9M in direct expenditures by the NCAA, Women's Basketball Coaches Association, tournament sponsors and the local organizing committee; and $7.9M in indirect expenditures to the local economy (San Jose Sports Authority). MIAMI PRICE: The SPORTSBUSINESS JOURNAL's Marcy Lamm writes that the economic impact of Super Bowl XXXIII to the Miami area was $396M, according to an NFL study conducted by FL-based Sports Management Research Institute. The 110,700 visitors to the city spent an average of $400.03 per day (SPORTSBUSINESS JOURNAL, 5/17 issue). FIESTA DOUGH: In Phoenix, Kent Somers wrote that an AZ St. Univ.'s Center for Business Research study revealed that the Fiesta Bowl generated an overall economic impact of $133M to the state. The study found that 69,000 visitors spent $58M for lodging, food, entertainment and other goods and services. The number surpasses the previous high impact of $96.8M, set in '96 (ARIZONA REPUBLIC, 5/14).