T-C-U BELIEVE IT? SCHOOL INKS MARKETING/MEDIA DEAL WITH ESPN

          Texas Christian Univ. (TCU) has signed a five-year
     multi-media and marketing agreement with ESPN Regional TV, 
     according to Keith Whitmire of the DALLAS MORNING NEWS.  As
     part of the deal, ESPN Regional will have "exclusive rights
     to TCU's stadium signage, corporate sponsorship, marketing
     and promotions."   The group will also produce and syndicate
     "regional television and radio broadcasts" of TCU football
     and basketball games, and "potentially" select some for
     national broadcasts on ESPN or ESPN2.  The WAC is "expected
     to sign" a national broadcast deal with Fox Sports Net, but
     ESPN Regional Exec Chuck Gerber is "confident an arrangement
     can be worked out."  ESPN Regional will cover "all
     production costs, which it hopes to recover in advertising
     and sponsorship revenue" (DALLAS MORNING NEWS, 5/19).