NFL: Ray Guy, Owner of Sports World of the South, a
sporting goods retailer in New Orleans, ordered 5,000 "Da
Dreads," the hot new wigs inspired by Saints RB Ricky
Williams. But Guy will "spend the next few months praying
that nothing dreadful happens to" Williams at training camp.
Guy: "Everyone who sells Saints stuff is on pins and needles
because some teams make rookies shave their heads. If Ricky
ends up with a Mohawk, we're all in big trouble" (SI, 5/24
issue)....BRANDWEEK's Terry Lefton reports that as part of
its recent three-year, $60M deal with the NFL, Motorola is
"required to spend a minimum" of $100,000 with each of the
league's 31 teams (BRANDWEEK, 5/17 issue).
NAMES & FACES: MN-based hockey equipment company First
Team Sports formally announced that Wayne Gretzky will take
on a broader role with the company. Gretzky is a board
member and exec of Hespeler Hockey, a wholly owned
subsidiary of First Team Sports and has been a spokesperson
for First Team since '90 (First Team)....Former Phillies P
Tug McGraw and his wife Diane have formed PA-based marketing
company McGraw & Company, Inc., which will provide
consulting for customer/corporate event entertainment, as
well as secure celebrities for events (McGraw & Company).
