BLUE JACKETS PLEDGING THE NHL FRATERNITY: BREAK NEW CAMPAIGN

          An ad campaign for the NHL Blue Jackets that begins
     airing this week will "focus on creating a sense of pride"
     in the franchise and use the tag "Columbus Blue Jackets,
     your team," according to Barnet Wolf of the COLUMBUS
     DISPATCH.  The ads, which were developed by OH-based Zero
     Base Advertising, will "help sell" PSLs and season tickets. 
     Cost of the campaign was not disclosed.  Zero Base Partner
     Doug McIntyre, on the campaign: "The idea is to welcome
     Columbus fans into the NHL fraternity, but also offer a
     challenge."  The ads will run on local news and during
     "local cut-ins" for Stanley Cup playoff games and prime-time
     shows.  A print component will also run, along with a direct
     mail and radio effort (COLUMBUS DISPATCH, 5/15).
          SPURRING THEM ON: The Spurs named S.A.-based Creative
     Civilization as their ad agency of record.  The agency
     created the "Go Spurs Go" campaign for the team's playoff
     run and will assist in other endeavors (THE DAILY).