STEELERS' STADIUM COSTS RISING, BUT TEAM WILL COVER EXPENSES

          The cost of the new Steelers stadium "will probably 
     exceed" the previous estimate of $211M, but the Steelers
     "plan to sell" corporate sponsorships to "defray additional
     costs," according to Tom Barnes of the PITTSBURGH POST-
     GAZETTE.  The plan is to erect two towers that will stand on
     both sides of the south end of the stadium.  Steelers VP Art
     Rooney II said that the towers would be "themed," with one
     tower reflecting "Pittsburgh's industrial heritage" and the
     other depicting "aspects of the city's future."  The towers
     will be "functional," containing stairs and elevators to
     allow fans to reach the upper deck of the 65,000-seat
     stadium.  It isn't known if the towers will contain exterior
     logos, signs or corporate advertising.  Rooney added that
     naming rights to the stadium "would probably be sold to some
     company," but that decision won't be made until "this summer
     or fall" (PITTSBURGH POST-GAZETTE, 5/14).